MakeUp in New York opened yesterday at Studio 450, 450 West 31st Street, New York City, with 36 exhibitors, and attendees from top global players as well as small niche beauty companies.This is the second year for the targeted trade show, which hosted a number of new suppliers in addition to many repeat exhibitors from the first edition of the NY show.

The conference program, which premiered this year, kicked off with roundtable discussions on full service packaging, packaging education programs, and makeup influences in Europe and North America.

Today’s conferences will feature makeup artists and makeup innovations, and trends in formulations.

In keeping with previous MakeUp in NY and MakeUp in Paris editions, top makeup artists demonstrate their craft in settings throughout the show floor.